We are helping our business customers start, run and grow their businesses. Our presence in the Asia Pacific region enables us to assist them to expand their networks and enter new markets.
”Challenging local and global environments mean many Australian businesses are looking to diversify and they’re focused on where the world’s long-term growth is – Asia. More of our customers are coming to us to seek advice on regional demand for their products or services and to help to identify new revenue opportunities” said Mark Hand, Group Executive, Australia Business and Private Banking.
More than 20 of our retail and wholesale Australian business customers have participated in our ‘Opportunity Asia’ delegation to Shanghai and Hong Kong. Taking place over five days, the program included seminars, panel sessions and networking events focused on practical information to help our customers realise their growth aspirations. Participants had an opportunity to showcase their products at events attended by local experts and potential suppliers, as well as representatives of the Australian Government and industry bodies.
Rod Micallef of Zonzo Estate, a winery and restaurant in Victoria’s Yarra Valley, took part in the delegation. Reflecting on his experience, Rod said that “joining the delegation gave us a great insight into the Asian market and has since led to sales in China.”